ensure the integrity of our platform while keeping your private information safe. The best approach that the company can take is offering more support to workers in developing nations to harness their talents and helping them to acquire skills that were earlier on inaccessible to them e.g. Corporate Data. Ethnocentric approach is a staffing policy that is used in companies that has primarily international strategic orientation. These kind of changes should not interfere with their productivity. It will be necessary for these managers to equip themselves with sound knowledge and fluency in a variety of languages in this regard. The top management should design a standardized workplace norms catering for the needs and expectations of the employees. One of these disadvantages is applying a foreign culture on foreign employees in these subsidiaries. IvyPanda. When they look to new markets they rely on what they know and seek similarities with their own country. The Japanese are so ethnocentric that they do not learn even after having paid huge price for their policies without testing their (policies') relevance in the specific cultural milieu. By doing this they will manage to hire trainees with the best potential of coping with international assignments in future when they advance into managerial positions. Within a few years the price dropped well below $500. -One of Sonys subsidiary companies is a prime example of ethnocentrism. Managers in the home country should also take opportunities to participate in projects that will require them to travel to regional divisions. Brand open. professional specifically for you? This is an example of: A) skimming strategy. 2. When recruiting individual for foreign operations, the company should employ competent individuals who understand the region better (Abraham 28). The first step is recruiting a diverse workforce. China. (Ethnocentric approach) This is more common in the early stages of internationalization. You can use them for inspiration, an insight into a particular topic, a handy source of reference, or even just as a template of a certain type of paper. The general rationale behind the ethnocentric approach is that the staff from the parent country would represent the interests of the headquarters effectively and link well with the parent country. Ethnocentric – With this strategy, a company’s HR policies are aligned to those of the parent country. Must the manager be dressed properly? If you’re looking to contact a specific location, you can find telephone and … While this is something acknowledgeable and effective, the company can consider doing more like promoting environment conservation programs, fighting poverty, and providing essential needs to individuals in the developing nations (Abraham 28). Human resource management in international business presents issues that are different from those in domestic or local business. The best thing for the company is to standardize its workplace conditions to create the best working environment internationally. (2019, December 8). Need a custom Case Study sample written from scratch by Message from the CEO. An ethnocentric approach is where you judge another culture/ethnic group using the values and standards of your own culture/ethnic group. What approach do you think should Sony apply? (Many Indian companies are in this stage) The objective is to establish the parent company's corporate culture in … The general rationale behind the ethnocentric approach is that the staff from the parent country would represent the interests of the headquarters effectively and link well with the parent country. : 1. Experience . A geocentric company is one where the management looks at opportunities on a global scale. In Polycentric Approach, the nationals of the host country are recruited at the managerial positions to carry out the operations of the subsidiary company. The geocentric approach to multinational operations reflects the attitude that the circumstances dictate the best policies and the most appropriate individuals to staff the operations. Some characteristics that Sony should ensure it looks for are strong communication skills, leadership ability, talented and flexible. A number of factors come into play when choosing the appropriate staff for the international subsidiaries of a multinational company. The idea entails promoting productivity and ensuring the greatest gains from the business. Abraham, Susan. December 20, 2019. https://ivypanda.com/essays/sonys-evolving-human-resource-challenges/. You are free to use it for research and reference purposes in order to write your own paper; however, you must. IvyPanda. This is IvyPanda's free database of academic paper samples. A good example of how this failed to work out was in the strike at the Sony manufacturing plant in Indonesia where laborers protested against a policy that had them work while standing. Archive. The management panels of foreign divisions are best suited to know their recruitment and training needs and hence a strong communication link should be maintain with regards to this effort. You are free to use it for research and reference purposes in order to write your own paper; however, you must. With a shift from such an approach, the firm could take on a Geocentric approach. History. B.Host-country nationals are recruited to manage subsidiaries while parent-company nationals occupy key positions at corporate headquarters . Their 2 year program allows their junior staff to get all round exposure to the company ‘s operations. 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